Who Are we
Asevida is a modern skin wellness brand that combines ancient beauty secrets with clean, clinically-tested ingredients to prevent and combat the effects of stress on skin.
Stress, fatigue, and environmental pollutants contribute to premature wrinkles, uneven skin tone and acne. We are inspired to create skincare products and supplements that treat these concerns.
Asevida was founded to access the powerful effects of adaptogens and other herbs to prevent and combat the effects of stress on skin through simple skincare rituals.
Founder & CEO
Asevida was founded by Shannon Cann, a lawyer and herbalist with a passion for skincare and wellness.
Born and raised in the island of Bermuda, Shannon has a love and respect for nature and believes in building a mission-based business that values clean ingredients, sustainability and giving back to the community.
Following a near-death experience suffered after law school, she began to adopt a healthier lifestyle rooted in wellness. After experiencing the impacts of stress on her mind and body from her demanding legal career, Shannon turned to mindfulness practices and adaptogenic herbs to assist with relieving stress.
Shannon began her entrepreneurial journey in 2017, where she led her first brand ASE Naturals to international recognition in publications such as Vogue Magazine, Marie Claire Magazine and Black Enterprise and was awarded two Best of Bermuda Awards. Following the success of the brand and the demand for a targeted range of products, Shannon decided to merge the power of skin-loving plants with stress fighting adaptogens to rebrand and create Asevida.
Our mission is to cultivate wellbeing through skincare rituals supported by adaptogenic herbs to prevent and combat the effects of stress on skin.
One Tree Planted
We care deeply about the planet and creating a business that gives back to nature. That's why we're partnering with One Tree Planted to plant a tree for every product you buy.
One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation. Trees are essential to the health of our planet, biodiversity and reducing the harmful effects of climate change.
Asevida Give-Back Initiative - 1% for the Community
We are committed to giving back to the community and those in need through charitable contributions and support. To further our mission to give back, we've created the Asevida Give-Back Initiative whereby we will pledge to donate 1% of our annual sales to non-profit organizations.
Clean & Conscious
What does clean & conscious mean to us?
Our ingredients are high-quality and carefully sourced and each ingredient is listed. We include the reason for the use of each ingredient in our Ingredient Glossary which is an uncommon practice in the beauty industry.
Our products are made in the USA in FDA-registered facilities (one of which is 100% powered by renewable wind energy).
Our jars and bottles are made of glass (renewable and recyclable). We use PCR for components when necessary.
100% of our paper packaging and shipping boxes are FSC-certified, harvested from trees in responsibly managed forests. The ink is soy based, making our boxes 100% recyclable. Our labels are 100% biodegradable.
We're proud to have our entire line of vegan skincare certified cruelty-free by the Leaping Bunny standard.
The Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program administers a cruelty-free Standard for companies producing cosmetic, personal care, and household products that are cruelty free.
3rd Party Testing
We believe in product testing and ensuring safe products. We're proud that our skincare products are tested by an independent 3rd party, ISO-accredited, FDA-registered lab as well as a board-certified dermatologist. Our supplements are also tested by a FDA-registered facility.